Professional Development Series
Join us as we once again partner with the Arts Council of Indianapolis to provide a series of free workshops for the professional for sharpening your business skills, promoting your work, and for networking with other professional artists. Mark your calendars for these summer dates.
For more detailed information, click to our ProDev page or check out the Workshop page on the Arts Council’s site.
Space is limited for these free workshops, so be sure to RSVP to Hugh Vandivier promptly at hugh@primarycolours.org.
ALL WORKSHOPS BEGIN AT 6PM AND ARE FREE.
NEW LOCATION! The Arts Council of Indianapolis has moved to a new building at 924 N. Pennsylvania Street (map), right next to the Living Room Lounge. All workshops will take place in their new offices.
Free parking is available in the lot just to the north of the building, on the street, or across the street in the apartment parking lot.
Please feel free to bring a coffee, bottled water, or a light snack with you.
July 28 Workshop – CANCELED
August 11, 6pm: Licensing your Artwork (DATE CHANGE from July 28!)
For artists interested in licensing their work for everything from calendars and greeting cards to posters and wine labels, Betsy Knotts can help. Betsy is not only a glass artist in her own right, she is also responsible for licensing the Garfield characters. Betsy and trademark lawyer Connie Lindman will take you through the process of licensing your work while still protecting your copyright and interests.
New this year: Due to high demand from artists who would like to connect with other artists, we have added networking opportunities to each workshop. Come to the workshops then join other artists and presenters at a nearby cafe, coffee shop or watering hole to continue the conversation in a more casual environment.
ProDev: Authentic Arts Marketing
Another capacity group of artists gathered on Wednesday, July 14, for a very interactive workshop on developing a personal marketing plan. Adam Thurman taught how marketing doesn’t have to be a necessary evil. It can be a positive, honest reflection of the art you create. It can be something that you actually love doing. Over the course of an entertaining and engaging two-hour workshop, artists learned how to:
- Gain a different perspective on arts marketing
- Identify their personal mantra and artistic values
- Learn how to translate those values into specific marketing tactics that will ultimately connect more people to their art
Each participant also received an electronic copy of Adam’s e-Book, Authentic Arts Marketing.
Speaker:
Adam Thurman is President of Mission Paradox, a consulting firm that focuses on connecting art and audience in Chicago, IL. As part of Mission Paradox he has led presentations and workshops for Chicago Department of Cultural Affairs, the Civic Knowledge Project and the Arts and Business Council. He also maintains a widely read arts marketing blog at www.missionparadox.com In addition, Adam is the Director of Marketing and communications at Court Theatre, one of the largest nonprofit theatres in Chicago. During his tenure as Director of Marketing the theatre has had some of the highest grossing productions in their more than 50-year history. He has been recognized as an Emerging Leader by Americans For the Arts and the Theatre Communication Group. He has also been featured in Time Out New York and the Chicago Tribune.
ProDev: The Art of the Sale
A full house gathered in the new digs of the Arts Council of Indianapolis on Wednesday, June 30, to learn more about how to sell their art.
For many artists, creating your work is the easy part. But how do you sell it in order to “share it” with others? How do you mix and mingle, engage and close a sale, and enjoy the whole experience? It is an art form in itself! Learn tried-and-true tips from artists, gallery owners, and others for engaging casually interested buyers and turn them from simply interested into full-fledged arts patrons.
Panelists:
Pauline Moffatt, Executive Director of the IndyFringe Festival. Along with her current role working with hundreds of performing artists, Pauline spent eight years in Melbourne Australia working with the Hotel for the Arts promoting and profiling emerging and established visual artists who exhibited in the building.
Ron Zimmerman, Vice President and COO at Elona Biotechnologies, Inc. with 17 years of salesmanship experience including managing and training sales teams of over 100 professionals.
Linda Dorman, Studio Manager for Tom Torluemke Studio and former gallery owner
Tom Torluemke, artist and former gallery owner
ProDev Poster Design
For this year’s ProDev poster, we enlisted the help of John Perez & Jerry Hardister at Ivy Tech. Their graphics design class came up with poster designs that were critiqued by our three members who are professional graphics designers.
The winning poster was designed by Julia Stitt, who is currently a sophomore at Ivy Tech Community College. She is pursuing a degree in Visual Communication with concentrations in Graphic Design and Web Design, and she expects to graduate in Spring of 2011 with an Associate of Applied Science. Julia’s interest in print design and layout was prompted during her freshman year of high school when she contributed to the design of the school yearbook. Besides design, she also has a passion for travel, photography, and chocolate.
Nice job, Julia, and thanks to all who participated.
2010 Events in the Works
Our Event Committee has been busy planning our major events for 2010. Here’s what you can expect from Primary Colours this year:
Installation NationThe buzz was tremendous last year from our inaugural event featuring installation art pieces assembled within the confines of large, metal shipping containers, all on a vacant, donated lot in Lockerbie. Installation Nation returns in June exhibiting innovative art accompanied by music, food, drink, and frivolity. |
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Professional Development SeriesWe’re teaming up once again with the Arts Council of Indianapolis to conduct a series of free workshops designed specifically for the emerging career artist. We have a preliminary slate set up to start the middle of June and run through the end of July. This year’s workshops will include time for networking after each session. |
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Art vs. ArtTMInfamous from coast to coast, the winner-take-all painting competition with a twist returns with a vengeance in September. For those of you unfamiliar with this unique event, here’s the gist: Artists have four hours to paint with provided materials. Paintings making the finals square off side-by-side with audience vote determining the winner. Losing paintings face the “Wheel of Death” unless someone’s purchase saves the painting from a ruinous fate. Artists receive 70% from the sale of their art. Last year’s Main Event was a barn burner at the Vogue. Don’t miss it this year! |
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TOYSLast year saw the return of our holiday invitational art exhibition with chutzpah! Our artists proved that you never know just what to expect when they fashion their pieces around the theme of toys. TOYS will arrive just in time for the holidays in December. |
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Stay Tuned…
Interspersed with these events, look for Primary Colours out and about in the community. Watch this space for updates and happenings.
ProDev 2009 Followup
Thank you to all who attended this year’s Professional Development Series. If you missed a workshop, our partner, the Arts Council of Indianapolis, keeps a repository of resources from past sessions. Click here for their Resources page.
For those who attended a session and have not filled out a survey, they are available online until August 1. Just click the session below:
- #1 The Complete Portfolio – July 1
- #2 Alternative Spaces in a Changing Art Scene – July 15
- #3 Artist Public Relations for Visual and Performing Artists – July 29
(Surveys are now completed. Thanks for your feedback.)
Many thanks to Shannon Linker of the Arts Council for her great work in putting on these workshops. If you have an idea for a future workshop, just let us know.
Professional Development Series
Join us as we once again partner with the Arts Council of Indianapolis to provide a series of free workshops for the professional for sharpening your business skills, promoting your work, and for networking with other professional artists. Mark your calendars for these July dates.
For more detailed information, click to our ProDev page or check out the Workshop page on the Arts Council’s site.
Space is limited for these free workshops, so be sure to RSVP to Hugh Vandivier promptly at hugh@primarycolours.org.
All workshops will take place at the Arts Council of Indianapolis. Located at 20 N. Meridian St., Ste. 500. (Parking available in the Circle Center Mall or on the street on Monument Circle of Meridian St.) ALL WORKSHOPS BEGIN AT 6PM AND ARE FREE.
July 1, 6pm – The Complete Portfolio
Learn what the essential components of your portfolio should be. Hear what gallery owners and curators are looking for and what turns them off completely about artist submissions. The workshop will focus a great deal on digital images as they are a key to any visual artist’s proposal for a show, a commission or a grant.
July 15, 6 p.m. – Alternative Spaces in a Changing Art Scene
In our changing climate as commercial galleries come and go, the availability and perhaps the need for alternative spaces becomes more relevant for artists. This panel will discuss the pros and cons of showing your work in an alternative space, give tips for making it work for you as well as basic guidelines for making a successful exhibition.
July 29, 6pm – Artist Public Relations – Visual and Performing Artists
Learn from those in know how to talk to the media, mix and mingle with potential patrons at shows and more. Visual artists can sometimes be seen at their openings standing in the corner talking to their friends instead of engaging potenial patrons. Networking and talking about your work may come more naturally for performing artists, but they would also benefit from this workshop. Learn from the experts how to approach and engage your audience. Learn how to create and give your “elevator speech” so you will never be at a loss for words!
