ProDev: Authentic Arts Marketing
Another capacity group of artists gathered on Wednesday, July 14, for a very interactive workshop on developing a personal marketing plan. Adam Thurman taught how marketing doesn’t have to be a necessary evil. It can be a positive, honest reflection of the art you create. It can be something that you actually love doing. Over the course of an entertaining and engaging two-hour workshop, artists learned how to:
- Gain a different perspective on arts marketing
- Identify their personal mantra and artistic values
- Learn how to translate those values into specific marketing tactics that will ultimately connect more people to their art
Each participant also received an electronic copy of Adam’s e-Book, Authentic Arts Marketing.
Speaker:
Adam Thurman is President of Mission Paradox, a consulting firm that focuses on connecting art and audience in Chicago, IL. As part of Mission Paradox he has led presentations and workshops for Chicago Department of Cultural Affairs, the Civic Knowledge Project and the Arts and Business Council. He also maintains a widely read arts marketing blog at www.missionparadox.com In addition, Adam is the Director of Marketing and communications at Court Theatre, one of the largest nonprofit theatres in Chicago. During his tenure as Director of Marketing the theatre has had some of the highest grossing productions in their more than 50-year history. He has been recognized as an Emerging Leader by Americans For the Arts and the Theatre Communication Group. He has also been featured in Time Out New York and the Chicago Tribune.
ProDev: The Art of the Sale
A full house gathered in the new digs of the Arts Council of Indianapolis on Wednesday, June 30, to learn more about how to sell their art.
For many artists, creating your work is the easy part. But how do you sell it in order to “share it” with others? How do you mix and mingle, engage and close a sale, and enjoy the whole experience? It is an art form in itself! Learn tried-and-true tips from artists, gallery owners, and others for engaging casually interested buyers and turn them from simply interested into full-fledged arts patrons.
Panelists:
Pauline Moffatt, Executive Director of the IndyFringe Festival. Along with her current role working with hundreds of performing artists, Pauline spent eight years in Melbourne Australia working with the Hotel for the Arts promoting and profiling emerging and established visual artists who exhibited in the building.
Ron Zimmerman, Vice President and COO at Elona Biotechnologies, Inc. with 17 years of salesmanship experience including managing and training sales teams of over 100 professionals.
Linda Dorman, Studio Manager for Tom Torluemke Studio and former gallery owner
Tom Torluemke, artist and former gallery owner
Installation Nation Aftermath
Thank You!
A very big thank you to everyone who turned out for Installation Nation. We hope you all had a great time interacting with the artists and the installations. We really owe a lot to the following folks who helped make Installation Nation possible:
• The Efroymson Family Fund, a CICF fund, which provided artists with money to complete their vision- • Lockerbie Park & Meridian Arch, who donated the space
- • Mobile Mini for the shipping containers
- • Daniel Fahrner of Musical Family Tree for organizing the music
- • Our food vendors: Brad Gates Catering, A Taste of Philly, & The Amazing Potato Chip Company
- • Sun King Brewing Company for the great craft beer
- • Phoenix Fire Productions for the amazing light show
- • Young Audiences of Indiana for the cool scavenger hunt for kids
- • Dane Sauer, our event coordinator
- • Our event committee: Lendell Ervin, Carrie Hagans, Dominic Jannazzo, & Aaron Scamihorn
- • Liz Klopfer, our intern
- • Our wonderful volunteers: Will Bain, Tim Centers, Aimee Claton, Tom Coryell, Julie Ellison, Tammy Evans, Courtney Horstman, Mike Kenney, Mary Jane Moriarty, Dhyana Raynor, Jeff Sample, Matt Theobald, & Carrie Viehe
- • Our fundraising committee: Chelsea Ernsberger, Martha Gilchrist, Jeremy Hatch, & Colin Vaughan
- • And of course, our hard-working board: Shannan Spence (Pres.), Jim Clinger (VP), Jenny Skehan (Treas.), Natalie Ingle (Sec.), Brian Myers, Renee Harness, & Jennifer Hughes
Tell Us What You Think, Win a Prize
We need your help in making events like this better and telling grantors and sponsors who’s attending our shows. If you went to Installation Nation and have five minutes, click the link below to fill out our audience survey. We’ll draw one
winner from all completed surveys and give them a gift certificate to The Best Chocolate in Town. The survey ends on June 16 at 5 p.m.
Click here to take our survey.
The Buzz
Send your links to pix and vid that you took at Installation Nation to info@primarycolours.org, and we’ll post ‘em here.
- • IDADA – Dan Cooper video
- • FunCityFinder – Mark Cline’s story & pix
- • Indy Star – Mary Lee Pappas’ story
- • Metromix – Jim Walker’s column
- • Our Twitter event hashtag – #InstlNtn10
- • Our Facebook Event page
Installation Nation – Day 2
Day one of Installation Nation was a blast! Be sure to come by today, Saturday, June 5, 2010, from 5 – 11 p.m.
Check out pictures from Friday here.
Where
500 N. College Ave. - it’s the vacant lot on the northwest corner of College an Michigan (map) This year’s event is the second Installation Nation, and Lockerbie Park Brownstones and Meridian Arch once again donated the site. Because this is an outdoor event, patrons with limited mobility are warned that the gravel lot may pose difficulty.
Cost
$8. Children under 12 are free. $5 for IDADA (Indianapolis Downtown Artists and Dealers Association) members.
Exhibiting Artists
- Brent Aldrich & Julie Cifuentes, Indianapolis
- Andrew Ball with Todd Bracik & Matt Warren, Indianapolis
- Marci Rubin, Chicago
- Mark Rumsey, Grand Rapids
- Xiaoou Sun, Bloomington
- Ben Valentine, Indianapolis
- Sala Wong, Terre Haute
Each project will receive $750, thanks to a generous grant from the Efroymson Family Fund, a fund of the Central Indiana Community Foundation.
Kids
Stop by early with your kids and play Installation Nation BINGO with Young Audiences of Indiana until 8 p.m.
Food & Drink
The following vendors will be selling food:
You can also purchase beer from Sun King Brewing Company or wine, soda, and water.
Music
Daniel Fahrner from Musical Family Tree is coordinating music for the event. Be sure to check who’s playing:
• 5pm – DJ Rod the Mod
• 7pm – Everything, Now!
• 8pm – Slothpop
• 9pm – Kate Lamont (with full band)
Phoenix Fire Productions will be lighting things up again tonight.
Join the Revolution!
We’re getting ready for the show, Installation Nation, on the weekend of June 4-5. Here are the details:
When
Friday, June 4, 2010, from 6 p.m. – 1 a.m. and Saturday, June 5, 2010, from 5 – 11 p.m.
Where
500 N. College Ave. - it’s the vacant lot on the northwest corner of College an Michigan (map) This year’s event is the second Installation Nation, and Lockerbie Park Brownstones and Meridian Arch once again donated the site. Because this is an outdoor event, patrons with limited mobility are warned that the gravel lot may pose difficulty.
Cost
$8. Children under 12 are free. $5 for IDADA (Indianapolis Downtown Artists and Dealers Association) members.
Exhibiting Artists
-
Brent Aldrich & Julie Cifuentes, Indianapolis - Andrew Ball with Todd Bracik & Matt Warren, Indianapolis
- Marci Rubin, Chicago
- Mark Rumsey, Grand Rapids
- Xiaoou Sun, Bloomington
- Ben Valentine, Indianapolis
- Sala Wong, Terre Haute
Each project will receive $750, thanks to a generous grant from the Efroymson Family Fund, a fund of the Central Indiana Community Foundation.
Food & Drink
The following vendors will be selling food:
You can also purchase beer from Sun King Brewing Company or soda and water.
Music
Daniel Fahrner from Musical Family Tree is coordinating music for the event. Confirmed acts include the following:
Friday
• 6 – 9 – DJ Rusty Redenbacher (of the Mudkids)
• 9 – 1am – DJ Kyle Long
Saturday
• 5pm – DJ Rod the Mod
• 7pm – Everything, Now!
• 8pm – Slothpop
• 9pm – Kate Lamont (with full band)
We’re also excited that Phoenix Fire Productions will be lighting things up during the event.
Volunteers
If you are interested in helping with this year’s Installation Nation, please e-mail Liz Klopfer at liz.klopfer@gmail.com or call her at 317-847-6135.
Installation Nation 2010 Artists
We’re proud to announce the artists participating in Installation Nation on the weekend of June 4-5. Of the 24 entries received, reviewed, and juried, these are the 7 projects chosen:
- Brent Aldrich & Julie Cifuentes, Indianapolis
- Andrew Ball with Todd Bracik & Matt Warren, Indianapolis
- Marci Rubin, Chicago
- Mark Rumsey, Grand Rapids
- Xiaoou Sun, Bloomington
- Ben Valentine, Indianapolis
- Sala Wong, Terre Haute
These artists will each be creating their installation art projects within the 8′x8′x20′ confines of seven large metal shipping containers placed on a vacant lot at 500 N. College in downtown Indianapolis. Each project will receive $750, thanks to a generous grant from the Efroymson Family Fund, a fund of the Central Indiana Community Foundation.
Artists submitted entries came from far and wide, including such places as Asheville, North Carolina; Shorewood and Bolingbrook, Illinois; Ann Arbor, Michigan; Bowling Green, Kentucky; and Greencastle, Indiana. Thank you to all who entered.
Call for Artists – Installation Nation 2010
We’re pleased to announce that our newest event, Installation Nation, is returning this June. We’re once again inviting all contemporary artists with experience in creating installation art to submit proposals for consideration.
Applications are available now.
Project Overview
Artists will submit a proposal to create an installation piece within the confines of a 20-foot metal shipping container. From the submitted proposals, a panel will judge all completed entries based on their originality, execution and innovation. This year, they will select seven projects and give them each $750 to create their vision within the confines of a metal shipping container. Artists have until Tuesday, April 27, to submit them to us.
Artists may conceive and develop a piece free from any thematic or creative restrictions, and multiple artists may collaborate on a piece. The dimensions allotted for each piece are width: 8 feet, depth: 20 feet, height: 8 feet. Electricity will be available to power each selected installation piece. Selected artists must be available to set their installation up in Indianapolis during the week of the event, beginning Monday, May 31, 2010.
Pieces will highlight Installation Nation, a weekend exhibition taking place on Friday, June 4, and Saturday, June 5, 2010. The event will also feature music, food, and drink.
Event Dates
| Tuesday, April 27, 2010 at 5 p.m. EDT | Artist Proposals Due |
| Friday, April 30, 2010 | Artist Notification |
| Monday, May 31, 2010 | Participating artists begin assembly of their pieces |
| Thursday, June 3, 2010 | Assembly of works complete |
| Friday, June 4, 2010 | Installation Nation Exhibition |
| Saturday, June 5, 2010 | Installation Nation Exhibition |
| Sunday, June 6, 2010 | Disassembly of artwork |
Submissions
Entry forms are available from this link. You can submit them via e-mail, post, or in person, but they need to be at our offices by Tuesday, April 27, 2010 at 5 p.m. EDT. Late entries will not be considered. Submission fee is $20.
Web Submissions
You can send entries electronically to info@primarycolours.org (place INSTALLATION NATION SUBMISSION in the Subject line).
Mailed Submissions
Primary Colours is located in the Stutz Building at 212 W. 10th St., Suite A.380, Indianapolis, IN 46202.
In-Person Deliveries
If you wish to drop off your submission at our offices, our address is the same as above. (Get Directions)
Questions?
If you have any questions about the event, please review the FAQs in the Comments section below. If you do not see the answer to your question there, contact Dane Sauer at danesauer@primarycolours.org or (317) 413-7720.
Or, post them to our comments by clicking Leave A Comment >> below.
2nd Chance to Buy TOYS Art
Some of our TOYS artists are showing their pieces created for last week’s show at the Indypendent Holiday Art Sale on Friday, Dec. 11 from 10 a.m. to 9 p.m. at the Indianapolis Artsgarden in Circle Center Mall.
Dan Thompson and Ryan Alvis will definitely be showcasing their pieces. William Denton Ray, who also painted up a cool skateboard for TOYS, will have more than 200 pieces for sale, which he calls “Whimsical Funk.”
Be sure to check it out. Local art for holiday presents…what a great idea!
Dan Thompson, pen & ink, “Must Have(s)”
Ryan Alvis, “After the Unwrapping,” Watercolor
Pasta Drive Nets 144 lbs.
It was a simple request. “When you’re coming out to our TOYS event, bring some dry pasta.” Well, you came through. Boy, did you come through!
You contributed 144 pounds of dry pasta for our friends at Second Helpings.
We’re fond of saying that “It’s about the art,” but this time of year, in these tough times, it’s about so much more. Your small gesture made a big difference.
Thank you.
TOYS: A Show with Chutzpah!
It’s the return of our invitational holiday art exhibit, TOYS. This year’s art showcase will take place at ArtBox in the Stutz II Building – 217 West 10th St. Suite 125 (map) on Friday, December 4, 2009 from 5 to 11 p.m. This seventh installment will exhibit art fashioned around the theme of toys, and invited artists are free to interpret the theme however they see fit.
Twenty artists have been invited to produce artwork for this year’s exhibition:
Ryan Alvis- Julie Cifuentes
- Lauren Ditchley
- Mab Graves
- Blythe Hager
- Susanna Hoone
- Corey Jefferson
- Jeff Jeffries
- Josh Johnson
- Holly Jordan
- Ben Long
- Mamus
- Kris May
- Kipp Normand
- William Denton Ray
- Dane Sauer
- Aaron Scamihorn
- Eric Smith
- Darren Strecker
- Dan Thompson
Exhibiting artists keep 100% of the proceeds they receive from the sale of their art.
There is no admission fee for this free event, which coincides with the IDADA (Indianapolis Downtown Artists and Dealers Association) First Friday Art Tour.
This year, Primary Colours is teaming up with Second Helpings and asks attendees to bring dry pasta that volunteers will collect at the door. “Second Helpings provides a valuable service to the community in its mission to eliminate hunger,” says Primary Colours executive director Hugh Vandivier. “They’ve told us that they consistently need more donations of dry pasta, so we’re asking our patrons to bring some along to the show.”
Let the Battle Commence
The online votes have been tallied, and the top 32 paintings stand ready to do battle. You determine the winner of the big $3,500 Butler Scion Grand Prize, and you can save the art from destruction by buying it.
Here is the schedule of Events:
8 p.m. – Doors open; ballot for your favorite 3 paintings of the Top 32. Keep in mind that all paintings not making the top 32 will be on sale for 50 bucks, first come, first serve. A Squared Industries will be spinnin’ the tunes, and the Naptown Roller Girls will be in full force.
9:30 p.m. – Voting ends; ballots counted
9:45 p.m – Top 16 contenders selected
10:00 p.m. – Bouts begin with host Mike Wiltrout. Your cheers determine the winner of each bout! Losing paintings will face the Wheel of Death unless you buy them at auction.
11:30 p.m. – Winner of Art vs. Art is crowned and receives title belt and $3,500 Butler Scion Grand Prize.
11:45 p.m. – Live Music by Bad Veins (Cincy) & Pravada (Indy)
Art vs. Art 2009 is a smoke-free event.
Admission: $15 at the door.
Wanna get a taste of what to expect at Art vs. Art? See the videos from Art vs. Art 2008. You never know how this crazy event will unfold, but you can definitely expect to be entertained.
• 2008 Recap Video
• Dane & Hugh on Fox59
We hope to see you at the Main Event. Get ready to save the art!
Your Vote Counts!
You determine which of the 113 paintings make the cut and compete at the Main Event on Sept. 25.
VOTE ONLINE NOW!
Just select and submit your three favorites. (Don’t forget to confirm your vote to make it count.) This ain’t American Idol, one vote per e-mail address only.
The top 32 online vote-getters will contend for a shot at the $3,500 Butler Scion Grand Prize at the Vogue. Buy advance sale tickets online here.
Record Number Competes on Paint Day
113 artists with a wide array of experience and styles lined up to test their skills at painting with the same provided materials within the time limit of four hours.
You can preview their completed work here and prepare to help narrow down the field to the top 32 which will compete on Friday, Saturday 25 at the Vogue Theatre. The voting site will be up soon!
Here are some pix from Paint Day.
Installation Nation – Whadya Think?
Thanks to everyone who turned out for Installation Nation. We hope you all had a great time interacting with the artists and the installations.
We need your help in making events like this better and telling grantors and sponsors who’s attending our shows. If you went to Installation Nation and have five minutes, click the link below to fill out our audience survey. We’ll draw one winner from all completed surveys for dinner at Euphoria restaurant.
The survey is now closed. Thanks to those who participated. We’ll reveal the big winner shortly.
Installation Nation 2009 – Videos
Wondering what Installation Nation is about? Check out these videos for a quick preview of our first annual installation only exhibition June 5th & 6th.
More press here.
Hope to see you there.
Installation Nation Details
Primary Colours presents Installation Nation, a unique installation art event, on June 5-6, 2009 at 500 N. College Ave. Thirteen artists from around the Midwest were selected to create ten installation pieces within five large, metal shipping containers in a space measuring 8 ft. wide, 8 ft. high, and 20 ft. wide.
Admission is $5. Kids under 12 get in free. Hours are 6-11 p.m. on both nights. Street parking is available throughout the area surrounding the event.
At the event, attendees can wander in and out of the containers that house the installation art. Audio Reconnaissance will supply the music, and food and beverages will be sold at the event.
Installation Nation is the tenth event that the Indianapolis-based arts nonprofit has hosted in a donated, vacant space, but it is the first exhibition staged outside on a vacant lot. Lockerbie Park donated the lot that sits on the northwest corner of N. College Ave and E. Michigan St., and the nearby condos will host an open house from 5-7 p.m. during both nights of the event. Because this is an outdoor event, patrons with limited mobility are warned that the gravel lot may pose difficulty.
Where is Installation Nation?
Installation Nation marks the tenth event that Primary Colours has hosted in a donated, vacant space. However, this is the first event that takes place outside. The good folks at Lockerbie Park have donated the lot.
Installation Nation will take place on the lot located on the northwest corner of N. College Ave. & E. Michigan St. (map) It’s across from the Lockerbie Pub with easy access to Mass Ave.
We’ll have tents set up around the shipping containers. Because this is an outdoor event, the gravel lot may pose difficulty for some of our patrons with limited mobility.
Lockerbie Park condos will host an open house from 5-7 p.m. during the event.
Call for Artists – Installation Nation
We’re pleased to present our new event, Installation Nation. We’re inviting all contemporary artists with experience in creating installation art to submit proposals for consideration. We’ll select ten projects and give them each $500 to create their vision within the confines of a metal storage container. Applications are available now. You have until Tuesday, April 28, to submit them to us.
- Think you have a great installation idea? Download an application here.
