ProDev: The Art of the Sale

A full house gathered in the new digs of the Arts Council of Indianapolis on Wednesday, June 30, to learn more about how to sell their art.

For many artists, creating your work is the easy part. But how do you sell it in order to “share it” with others? How do you mix and mingle, engage and close a sale, and enjoy the whole experience? It is an art form in itself! Learn tried-and-true tips from artists, gallery owners, and others for engaging casually interested buyers and turn them from simply interested into full-fledged arts patrons.

Panelists:

Pauline Moffatt, Executive Director of the IndyFringe Festival. Along with her current role working with hundreds of performing artists, Pauline spent eight years in Melbourne Australia working with the Hotel for the Arts promoting and profiling emerging and established visual artists who exhibited in the building.

Ron Zimmerman, Vice President and COO at Elona Biotechnologies, Inc. with 17 years of salesmanship experience including managing and training sales teams of over 100 professionals.

Linda Dorman, Studio Manager for Tom Torluemke Studio and former gallery owner

Tom Torluemke, artist and former gallery owner