ProDev: Authentic Arts Marketing
Another capacity group of artists gathered on Wednesday, July 14, for a very interactive workshop on developing a personal marketing plan. Adam Thurman taught how marketing doesn’t have to be a necessary evil. It can be a positive, honest reflection of the art you create. It can be something that you actually love doing. Over the course of an entertaining and engaging two-hour workshop, artists learned how to:
- Gain a different perspective on arts marketing
- Identify their personal mantra and artistic values
- Learn how to translate those values into specific marketing tactics that will ultimately connect more people to their art
Each participant also received an electronic copy of Adam’s e-Book, Authentic Arts Marketing.
Speaker:
Adam Thurman is President of Mission Paradox, a consulting firm that focuses on connecting art and audience in Chicago, IL. As part of Mission Paradox he has led presentations and workshops for Chicago Department of Cultural Affairs, the Civic Knowledge Project and the Arts and Business Council. He also maintains a widely read arts marketing blog at www.missionparadox.com In addition, Adam is the Director of Marketing and communications at Court Theatre, one of the largest nonprofit theatres in Chicago. During his tenure as Director of Marketing the theatre has had some of the highest grossing productions in their more than 50-year history. He has been recognized as an Emerging Leader by Americans For the Arts and the Theatre Communication Group. He has also been featured in Time Out New York and the Chicago Tribune.
